Our Story

For the last 15 years, our founders Adam and Josh have been working together alongside mobile networks operators and global brands – designing and building mobile acquisition and retention solutions. But this is just part of our story.

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We know the customer better than anyone

Our team was behind the UK’s most successful mobile loyalty and rewards programmes – Orange Wednesdays.

We saw the power of rewarding loyalty with something that customers actually wanted. And we changed behaviour with it too. At its peak, 8 million people used Orange Wednesdays to get their 2 for 1 cinema tickets – making Wednesdays the new busiest day of the cinema-going week.

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Loyalty 2.0

Customers demand rewards that feel relevant to their life. 79% of UK adults now own a smartphone and it's become an essential ingredient of our day-to-day. But if there’s one thing we all hate paying, it’s our phone bill.

So we thought we’d start there.

Tangible and visible, the offer of 'money off your phone bill' has an emotive power that we wanted to tap into. A new mobile currency for the connected generation.

We wanted to make the process frictionless – no loyalty cards, QR Codes, vouchers or extra steps to get in the way. So through one super-slick customer app, we automatically reward shoppers using their debit and credit cards with our partner brands, online or in store.

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Powerfully Simple

Our purpose-built rewards platform is powered by incredible AI and machine learning technology. It integrates purchase data from Visa, MasterCard and banks to incentivise individual shopper behaviour. Our ability to integrate into the billing systems of our mobile network partners allow us to apply monetary rewards to a customer's mobile account or bill.

We then support brands to meet their targets by tailoring our rewards to incentivised customer segments with no extra integration required and no hassle.

And that’s the beauty of Airtime Rewards. It’s remarkably simple, but fantastically powerful.


Adam in portrait

Adam Ward


Josh in portrait

Josh Graham


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James Pugh

Finance & Operations Director

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Jaik Dean


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Neale Graham


Award Winning

Northern Stars


Retail Week Live


Wayra General Call


Northern Tech Awards


TechNation Fintech


One to Watch


Working at Airtime Rewards

Revolutionising rewards isn't a job that can be done alone, so we've built an incredible team of proud individuals uniting under a shared ambition.

We encourage our team members to be themselves – no smokescreens, no masks, no costumes (except when planned), and definitely no pretence. Individualism is the cornerstone of our culture, we want everyone to be able to contribute new ideas and work together to make something genuinely groundbreaking. Difference makes us different, and we’re proud of that.

We have offices in Manchester and London – where we're based right in the heart of Wayra, Telefónica's Open Innovation Hub.


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Data Analyst

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Conversion Rate Optimisation Manager



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Don't see the perfect role for you?

Feel free to reach out anyway as we're always on the lookout for talented people.

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Airtime Rewards Limited 2020 | Airtime Rewards Limited is a company registered in England and Wales (No. 08731821)