Looking for our legal material?

You can find all of the information needed using the links below.



11 April 2019.

Scope of Policy

This policy, our Terms and any additional terms of use incorporated by reference into the Terms, together our Terms of Use applies to your use of the Application and associated Services available on our website or hosted on our Application (Our Sites), once you have downloaded a copy of the Application onto your Device. This Privacy Policy applies to the Services, unless the Terms state that a separate privacy policy applies to a particular Service, in which case that privacy policy only applies.

Information we may collect from You

Information you give us (Submitted Information)

Information we collect about You and your Device

Each time you visit one of Our Sites or use our Application and associated Services we may automatically collect the following information: (i) technical information, including the type of mobile device (or other Device) you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting, application version number (Device Information); (ii) details of your use of the Application or your views and visits to any of Our Sites including, but not limited to, search terms, location data, duration data and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access (Log Information).

Location information

We may also use GPS technology geolocation and location presence awareness technology and functionality to determine your current location and to make the Application useful at the particular location it is being used. Some of our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. To make the Application and Services operate better, and in accordance with the remainder of terms in this Privacy Policy and the Terms, we may also collect other information based on our technology signals, for example, the strength of the signal between our technology and the phone or other Device, the duration the phone or other Device is near our location technology, or the battery level of the location technology itself, including when the Application is in the background or not running. You can withdraw your consent and can opt out of these location services through the Services or through your Devices operating system.

Information we receive from other sources (Third Party Information)

We work closely with third parties (including, for example, affiliates, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them. We may also use additional methods to collect your information when you are physically visiting the store of one of our participating Merchants, such as when your Device scans participating product barcodes, check-ins, or based on presence location data form your Device when your AR ID is active. If you do not wish to have your personal information collected by these methods, you may not be able to earn and redeem rewards as part of the Services.

Unique application numbers

When you install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us. If you contact us via any and all means, we may keep a record of that correspondence.


We do not at present use cookies and/or other storage on your Device, however we may in future enable such cookies or storage to help us collect, maintain and use the information in order to distinguish you from other users of the Application and Our Sites. This will help us to provide you with a good experience when you use the Application and associated Services or browse any of the sites and also will allow us to improve the Application and Our Sites. We will endeavour to inform you when we introduce cookies to the Application and/or website, however we reserve the right to do this without informing you and publish such introduction as detailed in an updated Privacy Policy.

Usage Patterns

We may also use data collection tags such as pixel tags, Javascript scripts, API calls, or similar means (Usage Tracking) and the demographic or personality-linked data we have collected, and with third-party analysis partners, to analyse usage patterns of users anonymously and to serve advertisements to you that are tailored based on our analysis of what we believe you would like in light of the information that we have collected or accessed about you as described in this policy. A “pixel tag” is an electronic image that is placed on a web page and may be associated with cookies on your hard drive. Usage Tracking allows us to count users who have visited certain web sites and pages within web sites, or used applications or features, to analyse the behaviour of users of Our Sites and Application, in order to improve Our Sites, Application and associated Services, and to personalise and determine the effectiveness of promotional or advertising campaigns.

Uses made of the information

We use information held about you in the following ways:

Where We store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. These staff may be engaged in the fulfilment of your request, order or reservation, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will obtain your consent (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by leaving blank certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at Airtime Rewards Ltd, 5th Floor, Queens House, Queen St, Manchester M2 5HT or by email at info@airtimerewards.co.uk.

Access to information

The GDPR gives you the right to access information held about you. Your right of access can be exercised by emailing us at info@airtimerewards.co.uk. Repeated access requests may be subject to an administrative fee that we will advise you of in advance of providing information to you to meet our costs in providing you with details of the information we hold about you.

Automated Decision-Making and Profiling

1.We may use your historical transaction data to segment our customers into different categories of shoppers. This process is automatic and helps us predict where our customers are likely to shop in future so that we can tailor our services. You may ask us to stop this type of profiling by contacting us at info@airtimerewards.co.uk but we will not be able to continue providing our services to you in that case as this is an integral part of our services.

Changes to privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by SMS or by e-mail or when you next start the Application. The new terms may be displayed on-screen and you may be required to read and accept them to continue your use of the Application or the associated Services.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to Airtime Rewards Limited, 5th Floor, Queens House, Queen St, Manchester M2 5HT or via email at info@airtimerewards.co.uk.

Last updated June 4, 2020

Airtime Rewards Logo


Our StoryCareersPress KitNews

5th Floor

Queens House

Queen St


M2 5HT

Airtime Rewards Limited 2020 | Airtime Rewards Limited is a company registered in England and Wales (No. 08731821)